If you're ready to host a webinar, you must first decide on your target audience. The greatest way to figure out which topic your audience wants to know about is to ask them! For example, if your employees struggle with your time tracking system, create a webinar to streamline that aspect of onboarding. Find our more about pricing and plans on. That’s how I came up with the idea for the “Outline Your Sales Page” workshop that I run a few times per year). If prospective buyers tend to stall at the same point in the funnel, you can create a webinar that helps clarify the value and advantages of a product or service at that sales stage. Examples include: When choosing webinar topics for business, remember that you’re seeking to provide value to the target audience in exchange for their investment of time taking part in the webinar. Have questions? For example, the perfect topic could be a how-to webinar that takes them through the setup of a product. Want to see a live demo? This is my favorite way to pick a webinar topic. Identify any internal pain points that come up often and that are affecting productivity, and use your findings to create a webinar that addresses the need and provides a solution. #3 What do people need to learn before they’re ready for your product? Yet, there are other options built especially for webinar functionality that we can mention. #2 Survey your audience. Scroll below to our suggested webinar script. We need to accept how leading a webinar can be a daunting experience for many. If a blog post generates a continual flow of additional questions, the perfect topic for an upcoming webinar could be a presentation that addresses one or more of those questions. Part 3 – Finalizing all Webinar Details. If you don’t have a big audience, you’ll want to find a handful of people in your target market and interview them about the subject first. Audio input (a headset is best, but your device’s built-in microphone will also work), Webcam (if you’d like to do a video broadcast). Your webinar topic should ideally refer to something about which you're very passionate. Plus… you’ll get this tested and proven webinar script so you can simply fill-in-the-blanks. Your source for industry insights, product updates, and webinar best practices. Don’t forget to download the action sheet above. Watch this video to get my best tips on picking the perfect webinar topic: You know you feel like tweetin’! 1) Choose the perfect webinar topic. © Copyright 2020 Slidebean IncorporatedAll rights reserved. A webinar can be a powerful training and outreach tool, but the decision to use a particular tool should be based on your goals and the needs of your audience. So here are a few tips on how to create a webinar. Almost anything can be converted into a webinar for visual effect—top webinar tips include looking at blog posts, training manuals, and eBooks. Consider these examples: Sales and marketing webinars are among the most popular types of webinars, geared for the dual role of education and conversion. 5 Words to Avoid Using in Your Copy. ‍Feel you could use an extra hand with your webinar presentation slides? Every marketing department needs to track prospective leads and potential customers. often teaches that the webinar is the “what” and the product is the “how”. So here are a few tips on how to create a webinar.Â, The first vital piece of advice we can give you is to rehearse it. Make a list of the most common questions and challenges faced by your employees. http://ow.ly/WX60P via @CourtRJ. Just fill-in-the-blanks and you’ll have a FINISHED webinar script. It’s also the most important part to get right. Consider its enhanced engagement as the great opportunity that webinars offer.Â, We won't lie, however. White papers, case studies, videos and webinars. It’s printable for you to save and use whenever you need to plan a new event. You can also create a webinar content outline to include within an order confirmation email. Managing to choose your perfect webinar … Link to the full webinar recording, so new users can review the proper setup and use of their purchase. I’m going to break down my top converting webinar template into 12 key ingredients. And the follow-up path can target sales as we'll rarely see down other sale funnels. Make sure all of this is user-friendly, too. The biggest mistake people make in business is starting with, “What do I want?” instead of “What does my audience want?”. 03 15 PLANNING MAKES PERFECT 1. Greeting and a general introduction. Those are often a live session that someone just records while it happens. Lean on your data analytics team to identify webinar topics that sell. A webinar is worth more than the sum of its parts. Think about questions #3 + #4 to answer this one. To clear it all up and leave you walking out of this article into an excellent grasp at them, we'll give you all you need to know about webinars.Â, A webinar is a seminar that takes place online. A laptop, desktop or tablet will work. Identify inconsistencies in your vendor onboarding process. This approach could produce a webinar series, with each episode designed to address a specific staff training need. It's challenging to think about hosting what's typically a minimum of 45 minutes to an hour or 1.5 hours of a conference we give on a single topic. © 2020 LogMeIn, Inc. All rights reserved. These are just a few of the areas for testing and filtering webinar tools we can give this far.Â, Thinking from a startup perspective about webinars, and to truly round up just about all you need to know about webinars in a single spot, this tool fundamentally allows entrepreneurs and any business to interact and engage with their target audiences. If you do have an audience you can survey, that’s great! Or think of a subject you genuinely handle to the best of your ability.Â, Choosing something about which you know a lot will make it easier for you to structure the topics you need to cover and to do so in a logical order. The key is to engage and interact with your audience, regardless of the length of the webinar. The cost of a webinar is minimal. I love doing webinars and think that they’re an amazing way to build your audience, put yourself out there, and launch or promote your products. #1 Forget about what you want to talk about. We've got it! I like to choose a name that focuses on EXACTLY what’s going to happen at the webinar. Our co-founder and VP of Design hosted what he titled Presentation Design 101: making your slides look epic. The main expense for a webinar host is the purchase of a webinar solution and any necessary hardware. Ask your customer service department to help identify webinar themes that center around post-sale customer needs. Find out how my 12-month coaching program, Yay for 100K can help you turn your signature service into a signature program. For example, the perfect topic could be a how-to webinar that takes them through the setup of a product. Something went wrong while submitting the form. An expert in cognitive neurology and memory disorders, the doctor was the perfect guest for the webinar. Creating a webinar can be intimidating. Once you’ve identified who you're teaching, choose a great webinar topic that will impart authoritative information on pain points, needs, or skills that would be of value to that target audience.

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