This is because the Twitter is a public platform. Countries such as Brazil and Malaysia, before the 2018 elections, were badly affected by fierce internet disinformation battles. The SWOT analysis for Twitter is presented below: This is the sample complete report which will give you a glimpse of what your complete report will cover after purchase. Warnings about fake news have also been given in Indonesia and the EU, which are due to hold polls in some time. It has also managed higher transparency and control through user participation. Such poor experiences can cause disenchantment among users. He graduated with a Hons. Growing both direct and indirect competition, 1. The overall audience of Twitter may be limited as compared to Facebook but still marketers like to run campaigns on twitter for its reach and effectiveness. Investing more in research and innovation will help Twitter grow its popularity and user base. About Twitter : Twitter is a popular social networking site created in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. 2. Strengths in the SWOT analysis of Twitter : Weaknesses in the SWOT analysis of Twitter : Opportunities in the SWOT analysis of Twitter : Threats in the SWOT analysis of Twitter : What is Charisma? And even though ten years later, Twitter now has more than 500 million users, of which more than 305 million are active, dark clouds are gathering above the company.Twitter now faces a major user base growth problem which is getting worse. I’ll be exploring its possibilities further. Multilingual facilities have made it popular and usable even for the non-English speaking population of the world, and remains part of the reason for its enormous success. Proliferation of the Information technology and computing industry has led to growth in the influence of social media. Holistic Analysis This is the reason that the brand has been unable to create high level profits like other social media channels. The remaining section of “Strength” is available only in the 'Complete Report' on purchase. Investing in research  and innovation can also help drive user engagement higher and bring faster growth. Its business has kept running in losses. It is primarily used by the GenXers, Millenials and the Generation Z. 73 comments on “ SWOT Analysis of Twitter ” David Jackson says: October 4, 2013 at 5:33 pm Twitter seems well suited to explore joint venture ideas. 3) Use of best technology – Highly dependent on technology makes it vulnerable but till date, there hasn’t been any major outage which makes it highly popular. Twitter has been dubbed as being "the SMS of the Internet" in the past. In such a scenario, currency fluctuations can have a detrimental effect on the brand’s revenue. Twitter’s focus now is on growing its user base and making its platform more user friendly. Twitter also hoped to see an improvement in the delivery of photos and videos sent across apps. Twitter streams live videos, news, opinions that are interactive and also provides information on real time basis. Shaimaa says: October 6, 2013 at 1:09 am This is the feature and strength which makes Twitter unique. One was loss of trust and reduced attraction of social media. 10) Simple and free – We all know the power of free and Twitter is free even being ad-free. Here is the SWOT Analysis of Twitter. The PESTLE analysis for Twitter is presented below: Source: Company website and other reliable sources. This is a problem that twitter is still grappling with and must sort out prior to everything else. Your email address will not be published. An example is the GDPR which has been brought into effect in the EU from May 2018. Reviews about products and services are spread by consumers over the platform. A strengthening dollar is affecting the income and revenue of the social media business. This happens because of the best technology that is being used in the functioning of the platform. Twitter offers services like live commentary, live connections and live conversations and micro blogging. Legal risks from defamations, impersonation or malicious tweets: Twitter often faces free speech dilemma. Need Strategic Analysis for this company? 3) Competitors like Facebook, Tumble – Though Twitter has its unique identity in social media market likes of Facebook are innovating daily which makes the existence of Twitter vulnerable. SWOT ANALYSIS OF 2. 7) Effective integration with other platforms – Twitter has integrated itself with a whole lot of other platforms as a login method which again strengthens its data science. T… Twitter is an online news and social networking service where users post and interact with messages, called “tweets.” These messages were originally restricted to 140 characters, but on November 7, 2017, the limit was doubled to 280 characters (testing on the small group) for all languages except Japanese, Korean and Chinese. The social media network has still not been able to generate any profits. Users access Twitter through its website interface, SMS or a mobile device app. Twitter’s international operations leave it exposed to the effect of currency fluctuations  while it pays for its employees and operations in American dollars. However, Twitter can also target baby boomers and other segments that do not still use social media much through new marketing and targeting techniques. 6) Real-time in nature with huge reach – This aspect of being real-time with huge outreach all over the world makes it one of the most efficient channels of communication which over a period of time has become one of the major strengths of the company. Twitter revenue 2018 - https://www.businessofapps.com/data/twitter-statistics/, 4. Since the Facebook data scandal happened, governments are even worried regarding the security of users’ data and its utilization. The focus of twitter has always remained upon technological innovation for better customer experience. Reply. Despite being amongst the ten most visited websites in the world, Twitter has only 35 offices scattered across the globe. the Facebook data breached came as nothing less than a shock for both social media websites and users. However, its net losses have kept declining in the recent years and things might grow better in near future. Registered users can post tweets, but those who are unregistered can only read them. Twitter is additionally also used by the majority of important media outlets and publishers who use it as a platform for content distribution. Twitter can target new user groups to grow its user base. Currency fluctuations are also affecting the revenues and profits of twitter. Twitter on its part is employing Artificial Intelligence (AI) and machine learning to detect spam and has closed down thousands of accounts across the world for spreading fake news as well as pro-government propaganda. Twitter Annual Report 2018 - http://www.annualreports.com/HostedData/AnnualReports/PDF/NYSE_TWTR_2018.pdf, 2. 1. 1. It is also highly popular as a marketing and advertising tool. Read more about Twitter in this SWOT analysis highlighting its strengths, weaknesses, opportunities and threats. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Twitter is the second leading social media platform. If user data is used for rigging elections and similar purposes the results will be devastating. Twitter’s operating expenses are running high. For different referencing styles and detailed guidelines, please click here. Reach thousands of academicians and corporates. 6) Support activities for businesses – Since the outreach is huge, they can offer some marketing or communication solutions to the businesses which can become another way to boost up the revenues.

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